Description :
This course serves as a comprehensive introduction to the world of digital advertising campaigns, exploring the latest methods and techniques for managing them effectively. Participants will learn how to develop advanced advertising strategies, with a special focus on the effective use of Facebook and other digital social media platforms.
General Objective:
The course aims to familiarize participants with the field of advertising campaigns and provide a comprehensive understanding of how to design and implement effective online campaigns, with a particular emphasis on using the Facebook platform.
Target Audience:
1-Professionals working in marketing, media, and digital advertising departments.
2-Entrepreneurs and small to medium business owners looking to promote their products or services.
3-Students and graduates of marketing, media, or digital communication fields.
4-Individuals seeking to enter the advertising field or work in marketing and ad agencies.
5-Anyone interested in learning how to design and implement effective online and social media advertising campaigns.
About course
Training Program Description :
This course is a forum for understanding the world of digital advertising campaigns and exploring the latest methods and techniques for managing them effectively. Participants will learn how to build advanced advertising strategies, with a focus on the effective use of the Facebook digital social media platform.
Detailed Objectives of the Training Program:
1-The concept of advertising campaigns and the basic principles of campaign planning.
2-Characteristics and methods of advertising campaigns, and how to create campaign content.
3-The elements of advertising design and the steps to prepare an advertising campaign.
4-The importance of images and colors in advertising campaigns, factors influencing campaign selection, methods, types, and styles.
5-The production and effectiveness of advertising campaigns.
6-Identifying the nature of the product and the target customer or consumer segments.
7-Defining the objectives of the advertising campaign.
8-How to establish advertising policies.
9-Budget allocation and setting timelines for each campaign phase.
10-Factors contributing to the success of advertising campaigns.
11-How to create online ads and schedule your ad campaigns using Ads Manager.
12-How to professionally design your advertisements.
